Senior Technical Product Marketing Manager, AI Agent

San Francisco, CA (Hybrid)

$150K/yr – $200K/yrSenior Level5+ years expFull time

Posted 5 days ago

Job Summary

Own the technical go-to-market strategy for Cresta\'s AI Agent platform, shaping buyer narratives, enabling sales, and leading end-to-end launches across technical audiences.

  • Own positioning and go-to-market strategy for the technical layer
  • Drive field enablement and cross-functional launches

Job Description

Responsibilities

  • Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform
  • Develop the technical buyer narrative and pitch for CIO, CTO, VP Engineering, developers, and digital transformation personas, grounded in primary research
  • Enable sales and solutions teams to multi-thread into technical buyers in new and existing accounts through training, plays, discovery, objection handling, and demos
  • Lead technical AI Agent product launches end to end, from narrative design and asset creation through field enablement, measurement, and iteration
  • Create compelling, differentiated technical content that generates demand and moves deals forward across a variety of mediums (e.g. guides, blog posts, pitch decks, videos, benchmarks, customer stories, and more)
  • Collaborate with Product, Engineering, and Partnerships to deliver new products, training, events, and community programs to technical audiences
  • Serve as an external evangelist through webinars, hackathons, and content that the audience actually wants to read
  • Partner with Product and Engineering to bring market, competitive, and customer signal into roadmap prioritization
  • Track the competitive landscape closely and sharpen how we differentiate against agent-native competitors

Requirements

  • 5+ years of product marketing or solutions marketing experience, including time spent marketing to technical buyers, developers, or engineers
  • Demonstrated technical fluency: deep understanding of AI agents, comfortable demoing new features, and able to objection-handle technical topics (e.g. evals, context windows, guardrails)
  • Proven track record owning positioning and messaging for a platform, API, or developer-facing product
  • Experience leading complex, cross-functional launches from strategy through execution
  • Exceptional writing and presentation skills, with the range to hold a room of engineers and a room of executives
  • Strong research and analytical instincts, and the judgment to turn customer and competitive input into a clear point of view
  • Ability to run several priorities at once and apply the right level of effort to each
  • Comfort operating with ambiguity and speed, and a bias toward building rather than waiting for a brief

Preferred

  • Background marketing AI/ML, LLM, or agent infrastructure products
  • Experience launching a developer platform, developer ecosystem, or technology partner program
  • Contact center, customer experience, or CCaaS domain knowledge
  • Hands-on experience building with agent frameworks, or comfort writing light code
  • Experience creating a technical certification, academy, or curriculum program
  • Experience at a hypergrowth startup competing against a better-known incumbent
  • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field

Benefits

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees
Cresta logo

Cresta

4.2 Glassdoor

Cresta combines the best of human and AI intelligence, transforming conversations and workflows at every level of the contact center. We help companies like Carmax, Hilton, and Cox Communications save time and money, differentiate the customer experience, and accelerate revenue growth.

Founded in 2017
Sunnyvale, California, USA
529 employees (56 in marketing)
100% recommend to a friend
100% CEO approval

Salaries

Posted range

$150K/yr – $200K/yr

Taken straight from the job posting.

The middle of this range ($175K) is 9% above the median base salary for Senior Product Marketing Manager roles in the United States ($161K).

Senior Product Marketing Manager median pay in the United States

$161K/yr

Most pay falls between $135K and $179K. Based on 205 salaries.

See all Cresta salaries

Funding

Total Funding
$276M
Last Raise
$125M
Series D, 1 years ago

Funding History

  • Nov 2024
    Series D • $125M
  • Mar 2022
    Series C • $80M
  • Mar 2021
    Series B • $50M

Traffic Signals

Monthly Visitors
50.1K
Monthly Google Ads Budget
$69.8K
Traffic Source Mix
Search
40%
Direct
50.2%
Referral
6.8%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~538
Cresta logo

Senior Technical Product Marketing Manager, AI Agent

Cresta · San Francisco, CA · Hybrid