Responsibilities

• Become the expert and champion of UM’s proprietary data tools, syndicated research (Simmons-MRI, GWI, etc.) and have a knack for desktop research to uncover compelling insights within Culture, Communities and Commerce
• Support in the development of UM’s consumer profiling for core HVAs (high value audiences) including synthesis of consumer data and storytelling
• Maintain deep understanding of the business, brand, target audiences and category
• Support the Direction in developing Strategic Blueprints that articulate the insights, strategic pillars and media imperatives for campaigns
• Collaborate in the creation, selling and execution of activation ideas; Actively participate in ideation sessions with integrated planning team
• Assist in crafting RFPs (requests for proposals) that are both inspiring and strategic, and stay involved in evaluating/shaping partner submissions
• Partner with planning and investment teams to effectively pull-through strategy into media ideas and tactics
• Package insights, strategy, and activation ideas for simplicity and clarity and assist in crafting compelling narratives across any client-facing presentations
• Develop effective and inspiring working relationships within agency team and with senior clients

Requirements

• Enthusiastic consumer of, and curiosity about, pop culture and the ever-changing media landscape
• Persuasive with outstanding written and oral communication skills
• Comfortable with pulling, analyzing and applying data to support their thinking
• Basic understanding of major desktop research tools (i.e. Google Trends) and qualitative research techniques

Nice To Have

• Previous experience at a media agency, creative agency or digital agency (1-2 years is ideal). That said, proven strategic comms ability and understanding of consumer behavior is most important, so please apply if you feel this is you.
• Demonstrated creativity
• Independent, efficient and prospers in fast paced environment
• Proven ability to simplify the complex and focus on the points that matter most

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.