Senior Strategist - Qualitative Research and Creative Strategy – NIQ Americas at NielsenIQ | USA | $84K/yr – $110K/yr

NielsenIQ

Senior Strategist - Qualitative Research and Creative Strategy – NIQ Americas

USA (On-site)

$84K/yr – $110K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Support NIQ’s client work by leading qualitative projects and nurturing client relationships to drive growth in research and creative strategy.

Own delivery of high-impact qualitative projects and client relationships.
Must-have: 5+ years’ experience in a relevant industry (CPG, consulting, Account Management).
Standout: Ability to lead thinking on segmentation, innovation, design or communications.

Job Description

Responsibilities

Build strong relationships with our sales teams and clients, identifying opportunities to build high-impact brand strategy and innovation projects, incorporating leading-edge qualitative approaches alongside our colleagues' quantitative tools.
Get out to our clients and help build relationships, building the relationships that will drive growth for qualitative research and creative strategy at NIQ.
Design, moderate and oversee the delivery of high-impact projects that build great relationships with our clients. This will include hands on running of qualitative research, across various methodologies.
We’ve got a portfolio of tools to build, in relation to segmentation, innovation, design and communications. If you can lead the thinking on one or more of these areas, that would be great.

Requirements

5+ years’ experience in a relevant industry (CPG, consulting, Account Management)
Relevant experience with research techniques & solutions in the related industries of Consumer-Packaged Goods, Consulting, Information, Account Development, Analytics or similar
Proven experience moderating a variety of different methodologies, both in-person and virtually
Effective in senior-level communications, influencing & negotiation
Excellent awareness of market conditions and client business environment
Demonstrated record of business development and client partnership
US Based Role - candidates must be in the US at time of application

Preferred

You might well have experience working in design or innovation consultancies, and if you’ve had experience working client-side, and synthesising qual and quant data, that would be helpful too.
If you can lead the thinking on one or more of these areas, that would be great.

Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NielsenIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923

Chicago, Illinois, USA

28K employees (1,168 in marketing)

niq.com