Senior Strategist - Qualitative Research and Creative Strategy – NIQ Americas

Illinois, USA (Remote)

$84K/yr – $110K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive client-facing qualitative research and brand strategy initiatives for NIQ by owning relationships and leading high-impact projects.

  • Own client relationships and drive high‑impact qualitative research and brand strategy projects.
  • Must-have: 5+ years in CPG/consulting or related field with research/moderation experience.
  • Standout: Experience integrating qualitative and quantitative insights for client growth.

Job Description

Responsibilities

  • Build strong relationships with our sales teams and clients, identifying opportunities to build high-impact brand strategy and innovation projects, incorporating leading-edge qualitative approaches alongside our colleagues' quantitative tools.
  • Get out to our clients and help build relationships, building the relationships that will drive growth for qualitative research and creative strategy at NIQ.
  • Design, moderate and oversee the delivery of high-impact projects that build great relationships with our clients. This will include hands on running of qualitative research, across various methodologies.
  • We’ve got a portfolio of tools to build, in relation to segmentation, innovation, design and communications. If you can lead the thinking on one or more of these areas, that would be great.

Requirements

  • 5+ years’ experience in a relevant industry (CPG, consulting, Account Management)
  • Relevant experience with research techniques & solutions in Consumer-Packaged Goods, Consulting, Information, Account Development, Analytics or similar
  • Proven experience moderating a variety of different methodologies, both in-person and virtually
  • Effective in senior-level communications, influencing & negotiation
  • Excellent awareness of market conditions and client business environment
  • Demonstrated record of business development and client partnership

Preferred

  • Experience in design or innovation consultancies
  • Experience working client-side synthesising qual and quant data

Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)
  • comprehensive health insurance
  • industry-leading parental leave
  • life insurance
  • education support
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NielsenIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923
Chicago, Illinois, USA
28K employees (1,168 in marketing)

Traffic Signals

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1.4M
Traffic Source Mix
Search
25.6%
Direct
48.2%
Referral
22.5%
Social
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2.4%

Headcount Trend

Current headcount: ~28.3K

Marketing Team

Marketing Team Size
1,033 (4% of company)
Median Career Experience
18 years
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Marketing Roles Posted (Last 30 Days)
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