Responsibilities

• Lead the discovery process to uncover consumer, competitive, and client insights. Design, gather, conduct, and evaluate primary and secondary research as needed on best practices, competitive landscape, market trends, and consumer insights; translate findings into actionable insights and strategies.
• Collaborate with account and creative teams to write clear, compelling, and informed campaign briefs.
• Collaborate with key stakeholders and internal teams to further develop campaign tactics, messaging, and creative concepts; facilitate brainstorms and working sessions among key stakeholders.
• Develop strategies that incorporate best practices in public sector campaigns.
• Create and deliver detailed research, strategy, or evaluation reports; assist with account deliverables, including content development, copywriting, reports, and others as needed.
• Facilitate strategic planning and stakeholder sessions with internal teams, subcontractors, partners, and clients.
• Present ideas and help sell-in work for clients or in new business settings
• Partner with account teams to ensure ongoing adherence to strategy throughout the duration of the account/campaign.
• Identify business goals and develop measurable KPIs to track the progress of initiatives.
• Lead campaign evaluation and research activities, including but not limited to surveys, focus groups, and other evaluation methods; ensure that campaign evaluation plans, methodologies, and costs, including midstream evaluations and post-campaign evaluations as required by RFPs and/or as recommended by Civilian and submitted in Civilian RFP responses are delivered as proposed upon contract execution. For focus groups, plan, manage or outsource recruitment, devise moderator guides, facilitate, and evaluate findings as needed.

Requirements

• 7+ years of relevant work experience in an advertising agency setting with campaign development, account planning, strategy development, or program development experience
• Preferred: Have held senior strategy roles (whether at creative, digital, media agencies or consultancies) across multiple categories/verticals
• Bachelor’s degree mandatory, advanced degree in behavioral sciences, marketing, advertising, or business preferred
• Comfortable working autonomously, applying previous experience, and making recommendations to help enhance agency offering, consulting with subject matter experts/staff as needed
• Ability to conduct and interpret primary and secondary research and use this data to glean insights, developing user personas, customer journeys and communications plans
• Confidence in and willingness to present in public settings
• Ability and comfort to manage and/or lead focus groups/ moderators from drafting guides to preparing, analyzing and presenting reports/findings
• The ability to translate clients’ goals and objectives into actionable and measurable marketing recommendations
• Data first-mentality – experience leveraging both qualitative and quantitative data as much as possible to back recommendations and tell compelling stories
• Entrepreneurial “can do” attitude, business acumen, and a relentless passion for collaboration and innovation

Benefits

• Health coverage: Tiered medical plans with a fully employer-paid option, plus expanded employer-paid coverage after four years. Employer-paid dental and vision included.
• Insurance and protection: Company-paid life insurance, AD&D, and legal support, with optional supplemental coverage.
• Time off and flexibility: Generous PTO, flexible schedules, paid holidays, parental leave, and volunteer time off.
• Retirement: A Safe Harbor 401(k) with employer contributions.
• Wellbeing support: An Employee Assistance Program.
• Growth: Ongoing professional development support.
• Office experience: Ergonomic, dog-friendly offices designed to support focus and collaboration, with on-site parking and access to a fitness center.