Senior Strategist (Meta Ads | Marketing Agency)

Responsibilities

• Get on calls with clients and own the strategy conversation: what's working, what's isn't, what we're doing next, and why.
• Read the full funnel on every account — spend, CPL, cost per booked call, show rate, close rate — and decide what changes this week.
• Make kill/scale decisions on ads and defend them with numbers, not opinions.
• Lead your pod. The CSM runs the day-to-day and the creative team through them; you set the direction, check the work, and are the final word on every account: which angles to test, what creative to brief, what the landing page needs to say.
• Get into Ads Manager yourself when it matters. This is not a pure "ideas" seat. You can push the buttons and prove your own calls.
• Diagnose the whole machine, not just the ads: offer, landing page, follow-up, booking flow, sales handoff.

Requirements

• 3+ years running Meta ads for lead generation — high-ticket services, coaching/consulting, info products, or agency-side
• You've personally owned kill/scale decisions on real budgets and can walk us through the numbers on accounts you've run
• You've led people before — a team, a pod, or contractors — and they got better because you were in charge
• Full-funnel literacy: you can follow CPL through to cash collected and find the leak without being told where to look
• Direct-response instincts: you can judge a hook, fix an angle, and tell a designer why an ad won't work before it spends a dollar
• Founder-level communication in clear, easily understood English. Our clients are US founders paying premium prices, and you have to hold the room on a strategy call. Non-negotiable.
• Full-time and all-in.
• GoHighLevel experience, and enough sales exposure to understand what happens after the call gets booked.