Senior Strategic Marketing Analyst

Responsibilities

• Assist in overall KPI management oversight, applying strong project management discipline to keep initiatives on track.
• Independently analyze quoting and selling trends within and between agents, developing hypotheses and applying structured problem-solving to identify issues and opportunities.
• Consistently analyze the changing competitive landscape regarding agency compensation (including base commission, profit share, and new business incentives), linking multiple data sources to draw sound conclusions and articulate findings.
• Recommend and implement changes to agent incentive and business plans, taking ownership of complex, ambiguous business issues and making sound decisions even with limited or incomplete data.
• Utilize AI, design tools, and analyses to understand specific state and individual agent issues; troubleshoot inconsistencies and present recommendations for improvement to upper management.
• Serve as a liaison between Analytics and Field Marketing to address trends, recommendations review documentation and coordinating activities for both the Field Marketing Team and Analytics.
• Study comparative rater vendor options, including agent usage, and apply quantitative analysis to recommend optimal company questions, mappings, and defaults.
• Analyze vendor flow changes and constructively challenge current processes to recommend Plymouth Rock's response and obtain the best outcome.
• Develop and conduct testing, using a rigorous, hypothesis-driven approach to determine the most effective quote flow.
• Recommend implementation strategy for new Plymouth Rock rating/coverage changes, managing projects of high complexity across available tools and data systems.

Requirements

• BA/BS degree in a technical discipline.
• Insurance experience in product management.
• Excellent project management and problem-solving skills, with confidence to take ownership of challenging business issues and make decisions with limited or incomplete data.
• Strong quantitative and analytical ability — skilled in linking multiple data sources, organizing data into a logical format, identifying results outside the norm, and drawing and articulating sound conclusions.
• Extensive SQL query experience; Microsoft Excel skill is a must. SAS (or related software) and regression analysis experience a plus.
• Ability to work with counterparts across the organization at varying levels of technical expertise, including Marketing, Product, and IT personnel.
• Ability to communicate effectively and directly with both technical and non-technical business partners, and to influence their views through the use of data.
• Ability to work independently and efficiently across a high volume of tasks, seeing issues through to resolution.

Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement