Responsibilities

• Demand Creation & Design-Wins - Targeting: Identify the high potential customer - Promotion: Execute regional seminars, tech days, partner scouting, enablement and trade shows. - Funnel Management: Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure. - Opportunity: Uncover opportunity and support to close and win - Distribution Management: Work with distributor to support Key account and “long tail” customers. - Customers: Establish deep relationships with key customers and align on product roadmap and D-in/win support - Price Positioning: Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition.
• Key Customer Initiatives - Account Profile: Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org) - Engagement strategy and customer relationship - Roadmap impact and alignment - Account strategy - Action plan - Long term tracking
• Go-To-Market (GTM) - Collateral customization: Adapt high-impact pitch decks, product positioning, articles. - Sales Enablement: In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to leverage. - Ecosystem Development/nurturing: Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training the partners, “preparing” evaluation boards, IDE support, and software libraries. - Local 3rd party: Strong local engagement and partner identification.
• Strategy & Roadmap - Market Analysis through Customer lens: Identify emerging trends in IoT, Industrial Automation, Consumer Electronics,... - Competitive Intelligence: Keep tabs on competitors to ensure pricing and performance remain superior.
• Voice of the Region (VOR) - Feedback Loop: Collect specific regional requirements. It’s your job to convince the global team to put it on the roadmap. - Competitor Scouting: Monitor what competitors are doing locally

Requirements

• Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical fields.
• Master’s degree or MBA is a plus.
• 10+ years of experience in semiconductor, embedded systems, or related industries.
• 5+ years in product marketing or product line management.
• Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
• Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
• Understanding of: - Microcontroller architectures (ARM Cortex, RISC-V, etc) - Connectivity Technology (WiFi, Bluetooth, NFC) - Embedded software ecosystems - Semiconductor cost structures, wafer economics, and supply chain dynamics

Preferred

• Master’s degree or MBA is a plus.

Benefits

• Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.