Responsibilities

• Researches the target audience and industries, recommends specific events to reach that audience, and evaluates the effectiveness of participation.
• Develop and execute pre-event targeting and priming activities, social events, etc.
• Work closely with the Director of Events to build a corporate lead event program to specific target VIP audiences across the US
• Work closely with the Marketing and Sales teams to plan and execute strategic corporate lead events, webinars, and tradeshow sponsorships
• Coordinate and manage the promotion of events while managing event logistics including budgets
• Manage lead imports, follow-up and reporting on qualified pipeline tracked to revenue
• Partner with and manage external vendors and third-party event sponsorship opportunities based on market reach and audience relevance
• Oversee the logistics and budget for each event/campaign including detailed timelines, project deadlines, promotion, ordering and shipping assets and swag, and pre-and post-event communications (internal and external)
• Analyze event data to influence future marketing strategies through HubSpot. Continuous follow up and reporting on event results to internal team and management.

Requirements

• At least 3-5 years of experience in marketing roles; specializing in events.
• Have managed most aspects of at least 20 - 30 events per year, corporate lead in-person with most or all responsibility and ownership.
• Data analytics experience via HubSpot Marketing; HubSpot Marketing expert certification preferred
• Have managed and run webinars from concept to marketing, to production, to post
• Be comfortable speaking confidently with partners, customers, and leads
• Be a self-starter, with an entrepreneurial spirit
• Strategic mindset and desire to grow as an event and/or marketing professional
• Strong organizational skills, attention to detail, and time management skills
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team in a fast-paced environment

Preferred

• HubSpot Marketing expert certification preferred

Benefits

• Full benefits package including medical, dental, vision, 401k, life, and disability insurance
• Career advancement opportunities in a fast-growing, supportive company environment
• Competitive pay
• Opportunity to work as part of a team that values its members and works together to achieve positive change.
• Being part of a team and culture that is making a difference on the climate.