Responsibilities

• Strategic Event Programs • Develop and execute a portfolio of customer, prospect, partner, and executive events that support pipeline creation, customer engagement, partner growth, and revenue objectives. • Partner closely with Sales, Performance Marketing, Partner Marketing, and business leaders to identify target audiences, define event objectives, and create experiences aligned to strategic business priorities. • Design and manage the end-to-end attendee experience, including venue selection, hospitality, communications, logistics, onsite execution, and post-event follow-up, ensuring every event delivers a seamless and memorable experience. • Serve as a visible Sage representative, building relationships with attendees and fostering professional, engaging, and meaningful interactions that strengthen affinity with the Sage brand. • Evaluate program effectiveness through attendee feedback, engagement metrics, and business outcomes, continuously recommending improvements that enhance the attendee experience and maximize return on investment.
• Event Operations & Program Management • Manage all aspects of event delivery, including budgets, contracts, vendors, registrations, communications, travel logistics, executive briefings, staff guides, onsite operations, and event reconciliation. • Coordinate internal stakeholders and external partners to ensure events are executed on time, within budget, and aligned with Sage brand standards and business objectives. • Establish scalable event processes, governance, and best practices that improve operational efficiency while maintaining a highly personalized attendee experience. • Manage event-related suppliers, venues, agencies, and strategic partners to ensure exceptional service delivery and successful event outcomes.
• Trade Shows & Industry Events • Support Sage's participation in selected trade shows, partner events, and industry conferences, including sponsorship activation, booth logistics, lead management, and onsite execution. • Coordinate hosted experiences associated with broader event programs, including executive dinners, customer receptions, VIP experiences, and prospect engagement activities. • Collaborate with stakeholders to align event objectives, attendee engagement strategies, staffing plans, and follow-up activities with broader marketing and sales goals. • Provide recommendations to optimize event investments, audience engagement, and overall program effectiveness based on performance insights and marketplace trends.

Requirements

• At least 5 years of experience in B2B software/tech event marketing, field marketing, experiential marketing, or customer events.
• Demonstrated success planning and executing high-touch events for customers, prospects, partners, executives, or other targeted business audiences.
• Strong relationship-building, communication, and stakeholder management skills, with the ability to engage confidently and professionally with senior leaders and external audiences.
• Exceptional project management, organizational, budget management, and vendor management capabilities.
• Strong business acumen with the ability to align event strategies to pipeline development, customer engagement, and revenue objectives.
• Highly professional, detail-oriented, and customer-focused, with the emotional intelligence and adaptability required to create exceptional attendee experiences.
• Ability to manage multiple priorities and deliver results in a global, cross-functional environment.
• Willingness to travel approximately 33% of year within US and Canada.
• Location Requirement: Hybrid 3 days per week from either our Atlanta office (Ponce City Market) or Austin office (405 Colorado St.)

Benefits

• Benefits? We have plenty.
• • Competitive annual bonuses
• • Comprehensive health, dental, and vision coverage
• • 401(k) retirement match (100% matching up to 4%)
• • 32 days paid time off (22 personal days & 10 national holidays)
• • 18 weeks of paid parental leave (offered 1 year after the start date)
• • Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• • Sage Foundation: 5 days paid yearly to volunteer
• • $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• • Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)