Responsibilities

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
• Manage budget, ROI, and performance metrics for all regional marketing programs.
• First 30 Days: The initial focus will be on getting situated in the role. This includes understanding the team members, key stakeholders, and existing processes, as well as completing company onboarding and training.
• Within 60 Days: You are expected to conduct an initial observation of your region to identify gaps and opportunities. You will also gain an understanding of KPIs, metrics tracking, and reporting dashboards. The goal is to present a preliminary overview of opportunities and ideas for the region.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field. MBA a plus.
• 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles.
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts.
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.
• Understanding of Strategic accounts buying dynamics and behaviors in US East & Central.
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences.
• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.
• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau.
• Ability to travel regionally (15%-25%) as needed.

Benefits

• Health and wellness coverage: Medical, dental, and vision insurance
• Disability coverage: Short-term and long-term disability
• Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
• Additional life coverage options: Supplemental life insurance for employees, spouses, and children
• Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
• Financial security: 401(k) Savings and Investment Plan with company matching
• Time off benefits: Flexible vacation policy
• Holidays: 8 paid holidays annually
• Sick leave
• Parental support: Paid parental leave