Senior Staff Performance Marketing Manager

Responsibilities

• Own the B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives.
• Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results.
• Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement.
• Evaluate ROI, marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy.
• Monitor leading indicators such as leads, MQLs, conversion rates, and CPL, as well as downstream pipeline, opportunity volume, and revenue influence.
• Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages, translating results into scaled programs and clear recommendations.
• Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights.

Requirements

• 8+ years of experience in performance marketing, demand generation, or growth marketing.
• Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels.
• Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue.
• A track record of driving measurable pipeline and revenue impact through paid B2B programs.
• Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data.
• Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance.
• Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers. Experience in cybersecurity or familiarity with artificial intelligence (AI) tools and automated workflows is also a plus.

Preferred

• Experience in cybersecurity or familiarity with artificial intelligence (AI) tools and automated workflows is also a plus.

Benefits

• Health and wellbeing
• Maternity and parental leave top-up programs
• Competitive health benefits
• Generous PTO policy
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment