Responsibilities

• Work critically close with Product Teams, Sales, Digital Team, Engineering etc. to develop and maintain subject matter expertise, focused on our newest smart and connected IoT products, but also our Class A, B and C products
• Intimately understand the needs and pain points of our target customers for our smart and connected Internet of Things (IoT) products and develop marketing tactics that effectively draw them to our offerings. (IoT is the collective network of connected devices and the technology that facilitates communication between devices and the cloud, as well as between the devices themselves.)
• Own the development of targeted marketing campaigns and assets focused on improving business KPIs. · Develop a diverse marketing toolkit to aid in launching new products and services across all channels
• Support development of digital and printed product brochures, including content, coordinating agency support, managing photo units, and scheduling photography.
• Attend all relevant team and product meetings as the representative from the marketing team and own any and all marketing related deliverables coming out of these meetings.
• Champion solutions acceleration initiatives and drive innovative marketing campaigns
• Attend shows to support marketing initiatives and/or product launches. Expected travel: 30 percent.
• Monitor status of corporate trademarks to ensure proper usage-including documentation of initial trademark request to the Legal Department and subsequent trademark status changes. Communicate trademark status as needed internally and to ad agencies.
• Assist the training department with the development of materials for Sourcebook.
• Track record of implementing strategic, proactive, and innovative marketing communications programs that excites, persuades and enlists highly technical audiences with outstanding results
• Comfortable presenting to external and internal audiences. Demonstrably strong writing and communication skills
• Experience in large enterprise environments is helpful. Ability to succeed in a heavily matrixed environment, working cross-company successfully to drive results
• This position requires some travel to other Winnebago locations and shows.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or related field and/or prolonged course of study in a business- or job-related field or equivalent experience
• 3+ years of relevant marketing, advertising, and/or branding experience
• Knowledge of major industry trends and Intel's IoT offering is highly preferred, with experience in IoT ecosystem and driving partner and channel marketing activities

Preferred

• Experience in large enterprise environments is helpful.