Responsibilities

• Integrated Campaign Planning & Execution: Build, execute, and optimize complex, multi-channel campaigns across email, web, social media, digital, print, webinars, events, and other relevant channels, working from the strategy and direction set by the Marketing leads.
• Translate approved business objectives into campaign briefs, audience plans, messaging, content calendars, deliverables, timelines, and measures of success.
• Coordinate stakeholder input, reviews, approvals, dependencies, and handoffs; surface risks and recommend practical solutions to keep work on schedule.
• Apply segmentation, personalization, testing, and marketing automation practices to strengthen engagement and conversion.
• Develop sales talk tracks and enablement content, in collaboration with the Marketing and Sales leads, so the sales team can carry campaign messaging into member conversations.
• Write, produce, and edit member-facing content and campaign creative – including email campaigns and nurture sequences, social posts, landing page copy, sales aids, and sell sheets – and design social graphics and presentation-ready materials in Canva, ensuring accuracy, audience relevance, brand consistency, and channel effectiveness.
• Support and execute the marketing workstream for assigned product launches, solution enhancements, and priority initiatives, working from the positioning and launch strategy set by the Marketing and Product leads.
• Execute approved launch communications and sales enablement materials in alignment with plans established by the Marketing and Product leads.
• Partner with Product Management, Sales, Operations, and subject-matter experts to translate product features and technical information into clear member and customer benefits.
• Document lessons learned and contribute reusable templates and best practices for future launches.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, Advertising, or a related field, or equivalent relevant experience.
• Four to seven years of progressive experience in marketing communications, campaign development, demand generation, digital marketing, or product marketing.
• Experience supporting B2B organizations; healthcare, pharmacy, post-acute care, technology-enabled services, or another regulated environment preferred.
• Demonstrated success building and running complex, integrated campaigns from concept through measurement, and supporting product launches or go-to-market initiatives.
• Strong writing, editing, presentation, stakeholder-management, project-management, and organizational skills.
• Ability to analyze campaign performance, develop clear reporting, and translate findings into optimization recommendations.
• Proficiency with marketing automation, CRM, website content management, analytics, collaboration, and productivity platforms.
• Experience with Act-On (or HubSpot, Marketo, or Pardot), Google Analytics 4, WordPress, Canva, a webinar platform such as GoToWebinar, Zoom Webinars, or ON24, and Salesforce, Adobe Creative Suite, Microsoft 365, or Power BI, or comparable platforms preferred.
• Comfortable executing against direction set by senior marketers while building toward greater contribution to campaign planning over time.

Preferred

• Experience supporting B2B organizations; healthcare, pharmacy, post-acute care, technology-enabled services, or another regulated environment preferred.

Benefits

• Medical, Dental, Vision Coverage (for employee and family)
• Flexible Spending Account & Health Savings Account with Company contribution
• Employee Assistance Program
• Disability Coverage
• Life insurance
• 401(k) with company match
• Employee Stock Purchase Plan (ESPP)
• Paid Time Off (PTO), paid holidays, floating days
• Onsite two days per week, with a hybrid schedule for the remainder of the week and as directed by the manager.
• Limited travel may be required to support business meetings, tradeshows, events, or other marketing activities