Responsibilities

• In this role, you will own day-to-day social media execution and help to develop content that tells Hologic’s brand story, supports employer branding, and highlights our products, innovation, people and impact.
• Manage and evolve Hologic’s corporate social media content calendar.
• Create platform-specific content for LinkedIn, Meta and other relevant channels.
• Partner with Marcom teams to identify and share stories that demonstrate Hologic’s commitment to women’s health.
• Write, produce, publish and optimize content across social platforms.
• Translate technical or business-focused updates into accessible, engaging stories.
• Support employer brand storytelling in partnership with HR and Talent Acquisition, including employee stories and talent focused campaigns.
• Help bring more social media execution in-house by developing workflows, building internal capability and reducing reliance on external agency support.
• Collaborate with Brand and Communications teams to repurpose content across digital platforms.
• Work with marketing teams to leverage strong business-specific content for corporate channels.

Requirements

• 3–5 years of hands-on social media experience, ideally in a corporate, regulated or similarly complex environment.
• Equivalent agency experience supporting enterprise brands will also be considered.
• Strong knowledge of major social platforms, publishing tools, content formats, community management, social listening, and organic and paid best practices.
• Experience developing and managing content calendars.
• Strong writing and storytelling skills, with the ability to adapt tone across corporate, brand, employer brand and platform-native content.
• The ability to simplify technical or complex information for broader audiences.
• Comfort creating or directing short-form visual and video content.
• Understanding of business storytelling, brand reputation, employer-brand positioning and digital reputation.
• Experience using analytics to measure performance and make clear content recommendations.
• Sound judgment around brand safety, privacy, approvals and compliance.