Senior Specialist Digital Marketing

USA (Remote)

$90K/yr – $110K/yrSenior Level4+ years expOther

Posted 3 days ago

Job Summary

Own end-to-end web content lifecycle in an enterprise CMS (AEM), from authoring and publishing to QA, optimization, and governance, while coordinating with vendors and cross-functional teams on campaigns, analytics, and compliance.

  • Own content creation, publishing, QA, and asset management across pages and campaigns.
  • Collaborate with marketing, product, regulatory, UX, and IT to translate requirements into digital content and improve workflows.

Job Description

Responsibilities

  • Create, edit, QA, publish, and maintain web pages, landing pages, campaign pages, and product pages within the enterprise CMS (Adobe Experience Manager) using approved templates, components, and workflows.
  • Upload, manage, and optimize digital assets within the CMS digital asset management (DAM) system, ensuring assets are properly tagged, formatted, and current.
  • Execute page layouts and content presentation using HTML, CSS, and CMS component configuration within established design systems and brand guidelines.
  • Implement and maintain metadata, taxonomy, and tagging standards across digital properties to improve content discoverability, governance, and reporting.
  • Support Meta pixel, event tracking, and tagging implementation in alignment with campaign measurement, analytics, and platform integration needs.
  • Review all content for mobile responsiveness, accessibility compliance, semantic structure, and overall user experience quality prior to publication.
  • Apply on-page SEO best practices including metadata fields, headings, alt text, internal linking, and structured content elements.
  • Serve as the day-to-day partner for external vendors and agencies, coordinating deliverables, clarifying requirements, and maintaining quality standards.
  • Collaborate with marketing, product management, regulatory/legal/compliance, UX, analytics, and IT stakeholders to translate business requirements into effective digital content.
  • Troubleshoot and resolve CMS authoring issues, broken links, component errors, and content presentation problems.

Requirements

  • Minimum Qualification Required: Bachelor's Degree and 4 years of relevant experience, or Associate's Degree and 6 years of relevant experience, or High School Diploma or Equivalent and 8 years of relevant experience
  • 2+ years of experience in web content authoring, digital content management, or website operations preferred.
  • Experience working in an enterprise CMS environment such as Adobe Experience Manager (AEM) or similar platform preferred
  • Working knowledge of HTML/CSS with the ability to make page-level UX/UI updates and perform content QA preferred
  • Experience in MedTech, Life Sciences, healthcare, or another regulated industry preferred
  • Experience with metadata management, tagging, SEO, vendor coordination, or content process improvement preferred

Preferred

  • Content Management: Proficiency in enterprise CMS platforms (e.g., Adobe Experience Manager), including authoring, publishing, DAM operations, and workflow management.
  • UX/UI & Front-End Skills: Working knowledge of HTML, CSS, responsive design, and accessibility standards with the ability to execute page-level updates and troubleshoot presentation issues.
  • Metadata & Digital Marketing: Understanding of metadata, taxonomy, tagging, SEO principles, and analytics enablement within a digital content environment.
  • Regulatory Awareness: Familiarity with content governance, compliance review workflows, and quality standards applicable to a regulated Med Tech or Life Sciences organization.
  • Vendor & Stakeholder Collaboration: Demonstrated ability to coordinate with cross-functional teams and outside partners, including agencies to manage deliverables and maintain quality.
  • Process Improvement: Proactive mindset for identifying workflow inefficiencies and driving practical enhancements to authoring standards, templates, documentation, and content lifecycle practices.

Benefits

  • location specific competitive total rewards
  • wellness incentives
  • flexible working environment
  • culture of recognition and performance awards
  • robust employee resource groups (ERGs)

Zimmer US, Inc.

ZIMMER US, INC. is a medical devices company based out of PO BOX 708, Warsaw, Indiana, United States.

Founded in 2002
Warsaw, Indiana, USA

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all Zimmer US, Inc. salaries

Marketing Team

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Senior Specialist Digital Marketing

Zimmer US, Inc. · USA · Remote