Responsibilities

• As a Senior Paid Search Specialist you would be directly managing key client campaigns across the Google Ads ecosystem. This is inclusive of all campaign types (Search, Shopping, Performance Max, YouTubeTV, Demand Gen, etc.) You’ll be responsible for proactively driving their campaigns forward from both a strategy and hands-on optimization perspective.
• You will be expected to always have your finger on the pulse of performance by regularly dissecting results, brainstorming ideas, implementing tests and accurately reporting on their results.
• Long-Term You Will: Account Ownership: Continue to take ownership of the in-platform work for your assigned accounts. Optimizing campaigns and finding ways to unlock further value and results for your clients.
• Long-Term You Will: Lead Collaboration: Leveraging your growing knowledge of P1’s approach and continued skill development in your owned channels, you will actively drive collaboration and proactively innovate your accounts by bringing new ideas for testing and optimization to the table.
• Long-Term You Will: Coach: A growing team, we expect all individuals to help us teach our newest hires and facilitate their personal development within P1.
• Long-Term You Will: Learn Some More: At P1 we are always looking to test and learn new things, this position will have the opportunity to expand their skills beyond paid search and into other paid media channels, measurement, and more.
• In the First 90-Days You Will: Learn: All about P1’s unique approach to paid search strategy, optimization, and measurement, become fluent in our naming conventions and the APEX Intelligence reporting platform.
• In the First 90-Days You Will: Manage & Optimize Campaigns: Takeover ongoing day-to-day management of existing campaigns, build and launch new campaigns, and optimize across campaigns to drive the best possible results.
• In the First 90-Days You Will: Budget Pacing & Optimization: Proactively begin adjusting allocated budgets across multiple campaigns aligning with the clients monthly goals.
• In the First 90-Days You Will: Monitor Performance: Utilize in-house and external reporting systems to proactively flag any performance issues or opportunities within campaigns.

Requirements

• 4+ years of demonstrable hands-on experience and expertise directly managing and optimizing Google Ads campaigns
• Direct experience supporting multiple DTC ecommerce clients simultaneously - this position will be responsible for working on multiple client accounts
• Fluency in Google Ads Editor
• Strong working knowledge of Google Merchant Center and product feed management best practices
• Naturally curious with strong analytics skills that promote the ability to measure success of media efforts and identify learnings to enable further success
• Detail oriented with a proven track record of effectively managing multiple responsibilities while ensuring delivery of on-time and error-free work
• Outstanding communication and presentation skills, both written and verbal
• Personally aligned with and live out our core values in your day-to-day life
• Based in the U.S. and available to work a minimum of 40-hours per week
• Reliable high-speed internet connection and distraction-free personal workspace

Preferred

• Prior agency experience
• Proficient in Excel and data visualization tools such as PowerBI, Tableau, Google Looker, and other relevant reporting tools and platforms
• At least 2-3 years working in a client-facing role
• B.S. in Marketing, Advertising, or similar relevant field is ideal
• Ideal Candidate Profile: Platform-Motivated: You enjoy spending your time in the ads platform, digging into data and building/optimizing campaigns more than sitting in client calls.
• Ideal Candidate Profile: Analytical & Data-Driven Mindset: You have a keen eye for patterns, enjoy breaking down complex data, and make decisions based on logic and measurable outcomes.
• Ideal Candidate Profile: Proactive & Process-Driven: You are a self-starter that proactively finds ways to drive value for your team and clients and don’t need to be prescribed your work.
• Ideal Candidate Profile: Strategic & Growth-Oriented Thinking: You think beyond immediate results, always looking for opportunities to optimize, scale, and align efforts with long-term success.

Benefits

• 100% employer-funded insurance for our employees.