Responsibilities

• Campaign Activation
• Build and traffic paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keywords, ad copy, extensions, and conversion tracking
• Apply established SEM best practices and pharmaceutical compliance requirements to every build
• Run pre-launch QA on all campaigns using the team's standard checklist, covering match types, negatives, budgets, bids, landing page URLs, tracking parameters, and required disclaimer/ISI elements
• Manage day-to-day trafficking and change requests, turning them around within agreed timelines
• Use platform AI and automation tools such as automated bidding, responsive search ads, and audience signals where they improve efficiency, within compliance guardrails
• Stay current on Google and Microsoft platform releases and flag features worth testing to the Paid Search Supervisor
• Maintain working familiarity with how AI-driven results (e.g., Google AI Overviews) affect search behavior and campaign performance
• Support pilots of new tools and tactics by handling setup, tracking, and results documentation
• Monitor pacing and performance daily across Google Ads and Microsoft Advertising, adjusting bids, budgets, keywords, and negatives to hit target KPIs

Requirements

• 2+ years of paid search experience
• Hands-on proficiency in Google Ads and Microsoft Advertising; working knowledge of SA360, Google Analytics, and SEM tools (e.g., SEMrush, AdThena)
• Hands-on experience activating paid social and programmatic campaigns is a significant plus, given the integrated nature of the role
• Excel skills, including pivot tables, lookups, and building recurring performance reports
• QA discipline, especially in a regulated environment
• Familiarity with pharmaceutical advertising regulations and MLR review, or and work within compliance requirements
• Comfortable using AI tools
• Commitment to staying informed about platform updates, industry trends, and regulatory changes, and a passion for continuous learning

Preferred

• Hands-on experience activating paid social and programmatic campaigns is a significant plus, given the integrated nature of the role

Benefits

• Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.