Responsibilities

• Develops keyword lists and ad copy for search campaigns.
• Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
• Creates new paid search campaigns utilizing various internal Web-based systems.
• Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
• Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
• Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
• Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
• Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
• Performs in depth keyword research and strategic analysis.
• Performs competitive keyword and strategic analysis.

Requirements

• A BA/BS Degree is preferred. Internships or entry experience in marketing or similar fields. Candidate must have strong verbal and written communication skills.
• The incumbent/candidate must have a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees.
• Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.

Benefits

• Full Benefits & generous PTO.