Responsibilities

• Lead SEM strategy and execution across multiple client accounts, primarily across Google Ads and Microsoft Ads
• Translate client business, demand generation, and revenue goals into paid search strategies, campaign plans, testing roadmaps, and measurable KPIs
• Oversee campaign architecture, account structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization
• Manage and forecast SEM budgets across accounts, ensuring appropriate pacing, allocation, and performance against CPA, ROAS, pipeline, revenue, conversion volume, and efficiency targets
• Lead optimization and testing strategies across automated bidding, keyword expansion, audience segmentation, ad copy, landing pages, campaign structure, and emerging platform capabilities
• Apply automation, AI-powered platform capabilities, and advanced bidding strategies to improve campaign efficiency and scalability
• Analyze performance trends and translate complex campaign data into clear insights, recommendations, and optimization plans for clients and internal stakeholders
• Partner with analytics teams to strengthen conversion tracking, attribution, reporting, and the connection between paid search activity and downstream pipeline or revenue outcomes
• Collaborate with strategy, creative, CRM, marketing automation, and other media teams to ensure SEM is integrated into broader demand generation and go-to-market programs
• Identify opportunities to expand SEM programs through new campaign types, audiences, platforms, testing strategies, and complementary media channels

Requirements

• 5+ years of SEM / paid search experience, including experience managing complex campaigns and multiple client accounts
• Required: Demonstrated B2B SEM experience, with a strong understanding of longer sales cycles, lead quality, pipeline contribution, and optimizing toward downstream revenue outcomes
• Advanced hands-on in Google Ads and Microsoft Ads, including campaign structure, keyword strategy, bidding, automation, audience targeting, and optimization
• Demonstrated ability to develop and manage paid search strategies tied to business outcomes such as leads, pipeline, revenue, CPA, and ROAS
• Experience managing meaningful paid search budgets, forecasting spend and performance, and making data-driven allocation recommendations
• Strong understanding of conversion tracking, attribution, tagging, and performance measurement, including experience with GA4 and Google Tag Manager
• Strong analytical skills with the ability to identify performance trends, diagnose issues, and translate data into actionable recommendations
• Experience developing and leading structured testing programs across bidding, audiences, ad copy, landing pages, and campaign architecture
• Strong client-facing communication and presentation skills, with the ability to clearly explain performance, recommendations, and strategic tradeoffs
• Experience working in an agency or client-service environment and managing multiple priorities across accounts

Preferred

• Google Ads certification preferred
• Experience contributing to new business pitches, account growth strategies, or client planning preferred

Benefits

• - 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.