Responsibilities

• Build, launch, and manage Google Ads and Microsoft Ads campaigns from strategy through execution.
• Monitor campaign performance daily and proactively optimize toward KPIs including leads, conversions, ROAS, CPA, CTR, and impression share.
• Perform ongoing keyword research, expansion, refinement, and negative keyword management.
• Write compelling, high-performing ad copy that aligns with client branding and campaign goals.
• Develop and optimize bidding strategies using automated and manual bidding techniques.
• Create, test, and optimize ad assets, extensions, audiences, and campaign structures.
• Analyze campaign performance and present actionable recommendations based on data.
• Monitor budgets and pacing to maximize efficiency while meeting client objectives.
• Utilize GA 4, Google Tag Manager, and conversion tracking to ensure accurate reporting.
• Stay current on Google Ads updates, AI features, automation tools, and industry best practices.

Requirements

• 1–3 years of experience managing Google Ads campaigns.
• Strong understanding of paid search strategy and optimization techniques.
• Familiarity with Microsoft Ads is a plus.
• Working knowledge of Google Analytics 4 (GA4) and conversion tracking.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail.
• Ability to manage multiple projects in a deadline-driven environment.
• Proficiency in Microsoft Excel, Word, PowerPoint, and Google Workspace.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.

Preferred

• Google Ads Certification
• Google Analytics Certification
• Knowledge of SEO and Local SEO
• Automotive marketing experience is a plus

Benefits

• Competitive salary
• Health insurance
• 401(k) with match programs available
• Paid time off
• Professional development opportunities
• Referral Program
• Leave early on Fridays
• Offering full-time remote opportunities