Responsibilities

• Manage SEM suite: Scope spans a full array of networks from Google Ads, Microsoft Advertising, Apple Search Ads, and beyond. Manage budgets, bids, and audience strategy/structure to consistently drive towards our KPI targets.
• Own Channel Performance Globally: Optimize campaigns driving new users, subscriptions, and team acquisition KPIs across web and app surfaces in multiple geographic markets with nuance and attention.
• Drive KPIs using the full scope of campaign types: Meet users where they are and optimize funnel from first impression to subscription. Understand audience overlap and cross-channel pollination to maximize impact not just of your directly managed campaigns, but the overall effectiveness of a market or initiative.
• Own analysis and reporting: Proactively dig into campaign performance and anomalies to diagnose trends and deliver actionable insights to the growth team.
• Build your own tools: Leverage AI, internal tools, and data pipelines to remove blockers in your day-to-day. When something is broken or a desired dashboard doesn’t exist, try building the functionality yourself first rather than waiting for sprint backlogs from other teams.
• Collaborate Cross-functionally: Share copy/keyword insights back and forth with the Creative and Lifecycle teams. Solve data gaps with the Engineering team. Answer the impregnable questions with the Data science team.
• Own Channel partner relationship: own the relationship with channel reps, including beta access, product roadmap input, billing, and spend reconciliation.
• Develop Testing Roadmap: Leverage industry, partner, and personal knowledge to identify the areas of deficiency or untapped potential. Always aware of the latest platform betas and which are useful/irrelevant. Not afraid of learning phases or testing entirely new directions in campaign structure.

Requirements

• 4+ years of experience in SEM / paid search.
• Deep platform expertise and understanding of conversion tracking, attribution, and cross-channel overlap.
• Experience managing large media budgets, with examples to share.
• Background in highly competitive industries.
• International campaign management experience - specifically in non-english markets.
• Experience with UAC dynamics/nuance with understanding of MMPs for attribution modeling/tracking.
• Hands-on expertise with Bulk & Offline Editors for large-scale account management.
• Track record across reporting, bid management, and test planning.
• Comfort operating with goal ambiguity, and the ability to explain SEM auction and trend nuance clearly and concisely to other teams.
• Strong cross-functional collaborator, especially with Data and Engineering partners.

Preferred

• Nice to have: High proficiency in Excel; SQL is a plus.

Benefits

• Company Equity Package
• 401(k) with 3% Employer Match & Roth 401(k)
• Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
• 11 Paid Holidays + Unlimited PTO & Sick Time
• 16 Weeks of Paid Parental Leave
• Creative Education Stipend
• Generous Commuter Allowance
• In-Office Lunch (5 days per week)