Responsibilities

• Plan and maintain the multi-channel marketing calendar to align with seasonality and corporate goals
• Lead cross-team initiatives to launch marketing campaigns; coordinating timelines, assets, and approvals with stakeholders across the organization
• Manage and QA campaign deliverables to ensure quality before launch
• Analyze campaign and promotional KPI’s to identify strategic opportunities and present findings clearly to leadership
• Design and execute promotional tests (offer types, timing, channel mix) to understand impact on KPI’s and document insights to inform future strategy
• Maintain documented standard operating procedures (SOPs) and service-level agreements (SLAs) for key team processes
• Mentor specialists and support their development on project management and marketing strategy
• Communicate upcoming campaigns to ensure alignment throughout the company

Requirements

• Bachelor's degree required, concentration in Marketing, Business, Communications, or a related field
• Minimum of 4 years of experience working in Digital Marketing, preferably in e-commerce
• Proficient in Microsoft Office with a high comfort level with software and technology
• Hands on experience in leveraging AI tools is a plus
• Knowledge of best practices for various online marketing channels, especially Email Marketing
• Strong project and time management skills
• Strong verbal and written communication skills
• Knowledge of sporting goods, hunting, law enforcement, and/or outdoor industries is preferred

Benefits

• Medical, Dental and Vision Insurance
• 401k plan participation
• Company paid Short and Long-Term Disability Insurance
• Company paid Life Insurance
• Company paid holidays
• Employee Assistance Program
• Paid Parental Bonding Leave