Responsibilities

• Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning.
• Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.
• Lead organic influencer workstreams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.
• Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables.
• Lead sweepstakes workstreams and coordinate required cross-functional reviews, execution milestones, and performance reporting.
• Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions.
• Own activation reporting for assigned programs, consolidate performance metrics, identify learnings, and recommend actions to improve future programs.
• Manage usage-rights requirements for owned workstreams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams.
• Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, and maintaining stakeholder visibility.
• Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva Vault PromoMats; proactively manage feedback, revisions, and approval timelines.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.
• 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership.
• Experience leading multi-step marketing programs and partnering across matrixed organizations.
• Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.

Preferred

• Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.