Drive social strategy and cross-functional campaigns for Amazon XCM, translating objectives into platform-specific plans.

• Develop social strategies for campaigns across brands
• Translate business objectives and brand strategies into actionable social strategies leveraging platform-specific opportunities
• Lead social strategy development for tentpole events (e.g., Prime Day) as part of integrated campaigns
• Identify opportunities to build brand strength through paid and organic social channels
• Create strategic creative briefs for internal XCM creative teams and external agency partners
• Partner with creative teams throughout campaign development to ensure strategic alignment
• Apply deep understanding of social platforms, customer behavior, and cultural trends to inform creative direction
• Brief content across all formats
• Serve as the social media expert for brand strategy team, providing platform expertise and insights
• Partner with dedicated paid social team to align strategy with media planning and execution