Responsibilities

• Develop and own a comprehensive yearly social content strategy aligned to brand, campaign, and business goals
• Plan and manage annual, quarterly, and monthly social content calendars across platforms
• Oversee scheduling, publishing, and execution through social management tools
• Monitor audience sentiment and escalate sensitive or reputational issues when needed
• Track, analyze, and report on content and campaign performance using defined KPIs
• Analyze social media performance metrics and provide regular reports and insights to inform strategy optimization and decision-making
• Use performance data to iterate on content strategy, creative formats, and posting cadence
• Constantly be hunting for social and cultural signals, new audience opportunities, new trends, new platform behaviors, and new content opportunities.
• Stay informed with industry trends, platform updates, and emerging technologies and actively seek out breakthrough creative benchmarks in the social space, and bring this inspiration to the team to challenge them to set the creative bar high
• Support development of thought leadership and reporting decks to provide insightful, informative, creative and enjoyable information for clients to walk through

Requirements

• Proven track record of success in developing and executing social media strategies for brands.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Superior communication, organizational, and time management skills.
• Proven ability to independently manage multiple priorities in a fast-paced environment.
• 5+ years of Social Media experience, as a Social Media Manager, Community Manager or Social Media Strategist
• Proven track record of successfully reporting and growing social communities such as; Instagram, TikTok, and YT