Responsibilities

• Lead social listening and analysis, using social listening tools and third-party data to uncover cultural trends, audience behaviors, and competitive signals.
• Continuously track and identify emerging trends, formats, creators, and conversations that can inform content and campaign strategy.
• Translate social, cultural, and conversational data into clear insights, implications, and actionable recommendations.
• Identify, evaluate, and build shortlists of creators and influencers based on audience data, content performance, and cultural relevance.
• Support the development of social and influencer strategies grounded in real-time insights and performance signals.
• Partner with creative, influencer, and paid teams to ensure ideas are platform-native, culturally relevant, and built to scale.
• Own performance tracking and reporting across social and influencer campaigns, ensuring clear visibility into what’s working and why.
• Develop and maintain social and influencer reporting tied to business outcomes.
• Analyze content, creator, and platform performance to identify optimization opportunities.
• Turn data into stories, translating performance into clear, actionable insights for our team.

Requirements

• 4–6+ years of experience in social strategy, with a strong focus on analytics, listening, or influencer strategy.
• Deep experience with social listening tools (e.g., Brandwatch, Hootsuite, Tubular Labs) and platform analytics.
• Experience identifying and evaluating influencers using data and performance metrics.
• Proven ability to develop insights from data and translate them into actionable strategy.
• Strong experience with reporting, dashboards, and performance analysis.
• Strong deck writing and presentation skills.
• You’re fluent in platform behaviors, formats, and trends across TikTok, Instagram, YouTube, etc.
• You’re deeply plugged into social, culture, and creators, and constantly tracking what’s happening.

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays
• unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs