Senior Social Producer, Branded Content

Responsibilities

• - Partner with content, sales, marketing, and leadership to proactively develop a pipeline of branded social franchises, sponsored concepts, and social-first extensions designed to grow audiences and create revenue opportunities.
• - Oversee end-to-end execution of a variety of highly engaging branded social franchises and sponsored content, from static posts and short-form video to on location and activation productions.
• - Work with sales to translate advertiser briefs, objectives, and brand guidelines into creative concepts that feel authentic to our programming, channels, and audiences.
• - Partner with individual show content and social teams to ensure alignment with broader programming and audience strategies, while independently managing publishing and optimization of branded content.
• - Own assigned projects from concept through delivery. Manage pre-sale through post-production workflow, ensuring all teams are aligned expectations, timelines, and deliverables.
• - Oversee production and post-production of social content, with the ability to edit, shoot, and/or direct when appropriate, particularly for fast-turnaround social work.
• - Leverage strong understanding of platform algorithms and content strategies across YouTube, Instagram, TikTok, Threads, and Facebook to optimize publishing and distribution for maximize audience growth. Publish content according to strategies set.
• - Identify opportunities to extend larger productions into compelling short-form and social assets rather than simply creating cutdowns.
• - Work across multiple AMP Sports shows while maintaining each show’s distinct voice, audience strategy, and creative identity.
• - Evaluate campaign performances, use audience data and platform analytics, and keep up with latest trends to identify content opportunities and inform creative and distribution decisions.

Requirements

• 5+ years producing premium digital and short-form social content for a media company, sports brand, agency, or digital first brand.
• A digital producer first, with strong experience developing original ideas and bringing them from concept through execution, particularly across social and short-form video for brands.
• Proven experience developing social programming or content strategies while integrating partner objectives that have driven measurable audience growth, engagement, or viewership.
• Highly proficient in Adobe Creative Suite, with the ability to independently edit engaging, polished short-form social content.
• Experience receiving a brand brief and independently overseeing execution of campaign requirements across social, from ideation to publishing.
• Deeply fluent in YouTube, Instagram, TikTok, Facebook, and Threads channel strategies, including how content, distribution, and publishing should be adapted for each platform.
• Working fluency with production equipment (cameras, lighting, microphones) with an ability to independently shoot and produce high-quality content.
• Experienced working directly with and coaching on-camera talent, athletes, creators, or other high-profile personalities.
• Strong organizational skills, ability to align multiple teams and manage ongoing productions across several shows simultaneously.
• Highly collaborative, proactive, resourceful, and comfortable operating with significant creative ownership while maintaining alignment with key stakeholders.

Preferred

• Experience sourcing and manage freelance crews, vendors, and other production resources for larger projects is a plus.

Benefits

• Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave,vacation time, personal time, parental leave and employee stock purchase plan.