Responsibilities

• Lead end-to-end social strategy across LinkedIn, Facebook, and Instagram for all three brands
• Build and maintain quarterly content calendars and content pillar frameworks for each brand
• Write social copy across all three channels, adapting tone and format to each platform's audience and best practices
• Develop campaign concepts, content series, and tentpole moments tied to relevant healthcare moments
• Brief our designer on visual content needs and review their output before client approval
• Run monthly performance reporting and quarterly strategy reviews directly with the client
• Coordinate with our VA on community management, engagement, and inbound DMs
• Stay current on platform algorithm changes, healthcare social content guidelines, and competitor activity
• Ensure medical accuracy and appropriate disclaimer language across all health-related content

Requirements

• 5+ years of social media strategy and content experience, ideally at an agency
• Healthcare, wellness, pharma, or other regulated industry experience — this is non-negotiable. You understand the line between health education and medical advice, and you write with appropriate care.
• Strong copywriting range — captions, carousels, and long-form when the moment calls for it
• Experience juggling multiple brand voices simultaneously without bleeding tone across accounts
• Comfort with content planning tools (Later, Asana.) and willingness to use whatever we standardize on
• Strong analytical instincts — you can read a performance report and tell us what to do next, not just what happened
• Clear, calm client communication. You'll be on monthly calls with leadership at a corporate-backed company.

Preferred

• B2B SaaS social media experience, particularly selling into HR or employee benefits buyers
• Experience writing reel scripts and short-form video concepts
• Familiarity with diabetes, nutrition, or family wellness content categories
• Past experience standing up new social channels from zero