Senior Social Media Strategist

Responsibilities

• Own and evolve Balanced Body’s cross-platform social media strategy, aligning it with brand objectives, product launches, and growth targets.
• Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction.
• Develop and curate high-performing, on-brand content (video, photo, copy, UGC, graphics) across current and emerging platforms, including Instagram, Facebook, LinkedIn, and future channels like TikTok, YouTube, Pinterest, and X.
• Oversee day-to-day publishing and community management, ensuring an engaging and authentic brand voice.
• Design and manage a strategic content calendar in partnership with internal stakeholders, aligning social media with product cycles, events, and campaigns.
• Lead influencer and creator collaboration strategy, identifying high-impact partnerships to extend brand reach and trust.
• Define KPIs, track performance across platforms using tools like Sprout Social and Google Analytics, and provide actionable insights through monthly reporting and presentations to leadership.
• Plan and manage paid social campaigns from strategy through execution and optimization.
• Stay ahead of trends and emerging technologies, evaluating new platforms and tools for potential brand use.
• Mentor or manage junior team members and freelancers as the social team scales.

Requirements

• 6+ years of progressive experience in social media, including senior-level ownership of strategy, execution, and reporting.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven success in developing and scaling brand social strategy across multiple channels.
• Experience managing social media advertising campaigns and influencer partnerships.
• Expertise with tools including Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite, and video editing platforms.
• Exceptional copywriting, storytelling, and content planning skills.
• Strong project management skills and cross-functional collaboration experience; Familiarity with Wrike or other project management tools like Asana or Basecamp.
• Data-Driven mindset with the ability to translate insights into actionable strategy.
• Self-starter with strong strategic thinking, leadership, and creative problem-solving skills.
• Experience in the wellness, fitness, or Pilates industry.

Benefits

• Medical, Dental & Vision
• Life and Long-Term Disability Insurance - Employer Paid!
• 401k Plan + Match!
• Paid time off and holidays