Senior Social Media Specialist, Thought Leadership and Employee Influencer Programs

District of Columbia, USA (Hybrid)

$73K/yr – $130K/yrSenior Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own and drive program coordination, content planning, publishing, and community management across multiple workstreams, collaborating with program leads, communications partners, and subject-matter experts to move projects forward and measure performance against KPIs.

  • Owns cross-functional planning and content execution workstreams
  • Owns publishing, engagement monitoring, and analytics to optimize impact

Job Description

Responsibilities

  • Program Coordination & Content Planning
  • Build and maintain content calendars, project trackers and program resources
  • Coordinate with program leads, communications partners and subject-matter experts to gather content and move projects forward
  • Track deadlines, reviews, approvals, and next steps across multiple workstreams
  • Organize content, creative assets, and program materials in shared team workspaces
  • Support participant onboarding, content-planning sessions, video shoots and other program activities
  • Help maintain guides, templates, and other team documentation
  • Contribute ideas and recommendations that enhance program performance, streamline workflows, improve participant experiences, and support the growth and scale of employee programs
  • Support pilot programs, testing opportunities, and new social media initiatives
  • Publishing & Community Management

Requirements

  • Bachelor’s degree in Communications, Marketing, Public Relations or a related field, or equivalent experience
  • 3+ years of experience in social media, communications, marketing, or a related field
  • Familiarity with publishing content and monitoring engagement across major social media platforms
  • Familiarity with social media management, analytics and content-planning tools
  • Ability to analyze performance data and translate insights into recommendations

Preferred

  • Experience supporting video, photography, creator content or digital storytelling
  • Clear written and verbal communication skills with ability to collaborate across teams
  • Solid organizational skills and attention to detail, with the ability to manage multiple priorities

Benefits

  • a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
UnitedHealth Group logo

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002
USA
102K employees (1,562 in marketing)
68% recommend to a friend
71% CEO approval

Salaries

Posted range

$73K/yr – $130K/yr

Taken straight from the job posting.

See all UnitedHealth Group salaries

Funding

Total Funding
$7.6B
Last Raise
$1.6B
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity • $1.6B
  • Mar 2024
    Post IPO Debt • $6B
  • Aug 2021
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$148.8K
Traffic Source Mix
Search
18.1%
Direct
47.4%
Referral
23.4%
Social
9.3%
Paid
1.7%

Headcount Trend

Current headcount: ~101.7K
UnitedHealth Group logo

Senior Social Media Specialist, Thought Leadership and Employee Influencer Programs

UnitedHealth Group · District of Columbia, USA · Hybrid