Responsibilities

• Help develop and execute short- and long-term social media marketing strategies aligned with brand and business objectives.
• Own the planning, development, and execution of social media campaigns and content plans for assigned business areas.
• Manage relationships with internal and external partners to ensure successful campaign execution.
• Own and maintain the social media content calendar for assigned business areas, ensuring content is planned, prioritized, and executed on schedule.
• Develop creative briefs and manage campaign assets from concept through execution.
• Partner with Social Media Photography, Creative Services, Video Production, Merchandising, and other cross-functional teams to lead the development of engaging content across all social media channels.
• Oversee the scheduling and publishing of daily content across owned social platforms.
• Monitor campaign execution and ensure content aligns with brand standards, licensing requirements, and social media best practices.
• Analyze and report on social media performance through weekly, monthly, and quarterly reporting, providing actionable insights and recommendations for optimization.
• Identify opportunities to improve reporting methods and campaign measurement to better evaluate the effectiveness of social media strategies.

Requirements

• Bachelor\'s degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent work experience.
• 4+ years of experience in social media, digital marketing, brand marketing, or content marketing.
• Experience developing and executing integrated social media campaigns and content strategies.
• Strong understanding of social media platforms, trends, audience behavior, and best practices.
• Experience managing editorial/content calendars and coordinating multiple concurrent projects.
• Proven ability to collaborate effectively with cross-functional teams and external partners.
• Experience analyzing campaign performance and translating insights into recommendations.
• Strong organizational, project management, and prioritization skills with exceptional attention to detail.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency with Microsoft Office Suite and Windows-based applications.