Responsibilities

• Support day-to-day social media operations for Paradigm Oral Health and affiliated practice brands.
• Collaborate with local practice teams to implement social media strategies that align with brand standards while reflecting local market needs.
• Create and adapt engaging social content in partnership with local practices and internal stakeholders.
• Strategize, ideate, create, edit, publish, and schedule social-first content across key platforms, including Meta, LinkedIn, TikTok, YouTube, and other relevant channels.
• Adapt enterprise-level campaigns, assets, and messaging for local practice use.
• Manage editorial calendars and content planning across multiple practice locations.
• Ensure brand consistency in messaging, tone, voice, and visual standards across all social channels.
• Support short-form video creation and video-first content initiatives across social platforms.
• Coordinate content capture opportunities, including production shoots, provider interviews, practice activities, and patient stories.
• Monitor social media trends, platform updates, and content opportunities.

Requirements

• Proven experience managing and growing social media platforms for brands or organizations.
• Proficiency across major social media platforms, including Meta, TikTok, LinkedIn, YouTube, and emerging channels.
• Excellent content creation, copywriting, and editing skills with strong attention to detail.
• Experience with Sprout Social or similar social media management and reporting platforms.
• Strong understanding of platform-native social strategy and short-form video content.
• Familiarity with Canva, CapCut, Adobe Creative Suite, or similar content creation and editing tools.
• Experience interpreting analytics and translating insights into actionable recommendations.
• Ability to manage multiple projects, priorities, and stakeholders in a fast-paced environment.
• Strong communication, organizational, and cross-functional collaboration skills.
• Experience working within a multi-location organization, healthcare environment, or similarly complex brand structure.

Preferred

• Experience supporting multiple brands, locations, or markets.
• Experience creating short-form video and social-first content.
• Experience coordinating content collection with local teams and stakeholders.