Responsibilities

• Manage influencer campaigns across the US and Brazil (TikTok, Instagram, YouTube), including sourcing, outreach, and relationship management
• Develop content strategies based on product features and drive scalable, high-performing content directions
• Optimize campaign performance with a focus on impressions, CPM, and engagement metrics
• Build and manage a UGC creator pool and side account system to support high-volume content testing
• Track social media trends and localize strategies based on market differences (US vs Brazil)
• Collaborate with UA, creative, and product teams to scale winning content
• Coordinate cross-functional and external partners, and provide guidance or support to junior team members when needed