Responsibilities

• Own and lead GHM’s social media strategy across all platforms, including Instagram, TikTok, Facebook, and emerging channels.
• Define content pillars, voice, tone, and visual identity in partnership with Marketing leadership.
• Develop and execute integrated social campaigns that drive brand awareness, engagement, and conversion.
• Establish KPIs and success metrics, translating performance data into actionable insights and strategic optimizations.
• Champion a social-first, culturally relevant approach across all marketing initiatives.
• Oversee the full lifecycle of social content creation, with a strong emphasis on video-first storytelling.
• Lead ideation and execution of high-impact content, including Reels, TikToks, and real-time social moments.
• Direct and manage all content shoots (photo/video), including concepting, mood boards, shot lists, talent coordination, and production logistics.
• Ensure rapid, high-quality content turnaround for timely and trend-driven opportunities.
• Maintain a centralized, well-organized content library for cross-channel use (social, web, email, press).

Requirements

• 5-7+ years of social media content strategy and professional writing experience within a B2C environment
• 5+ years experience in a content leadership position, managing an in-house team and external resources
• Effective communicator and collaborator alongside excellent writing and editing skills
• Demonstrated successes in capturing target audiences through engaging content
• Supervise the production of multiple projects under tight deadlines
• Demonstrated experience utilizing next generation content tools
• Obsessive about measuring and optimizing the performance of your content
• Proven track record developing and executing successful B2C corporate-level positioning, content and brand campaigns
• A Digital Marketing Manager typically has at least 5-7 years of experience in marketing, content strategy building, communications, and/or publishing or other editorial roles. People in this role need to be problem solvers who are able to juggle a lot of different tasks at one time. They also need to be leaders, planners, and strategic thinkers, who can wear a lot of different hats. They might need to be a blogger today, a podcaster tomorrow, or a videographer the next day. No matter what they might be doing on any given day, they’re also the ones responsible for making decisions about what a company should be focusing on from a content perspective.

Benefits

• Structured, generous compensation for all positions
• Comprehensive Medical, Dental, and Vision benefits
• Flexible Spending Account/Health Savings Account
• Commuter Benefits
• Referral Bonus Program
• Career Advancement Opportunities
• Employee Recognition Awards
• Paid Time Off