Responsibilities

• Understands and manages the execution of paid and organic social media activations across platforms such as Meta, TikTok, Reddit, Snapchat, LinkedIn, and X (Twitter).
• Responsible for executing day-to-day planning, management, and optimizations of paid social media campaigns, including set-up, deployment, and pacing.
• Leads the development of campaign objectives and tactical approaches that ladder up to larger strategic imperatives and brand goals.
• Manages social listening initiatives and audience research to identify patient and HCP perspectives, barriers, and consumption habits.
• Trains, manages, and mentors junior social media team members (Associates and Managers), ensuring their professional growth and the accurate completion of client deliverables.
• Oversees budget management, campaign performance, and the tracking of financial documents, proactively identifying opportunities for optimization.
• Conducts comprehensive analysis of performance data to develop and present analytics reports that clearly articulate insights and strategic adjustments to clients.
• Contributes to agency POVs and team thought leadership, proactively identifying and solving problems to improve processes and efficiencies.

Requirements

• 3–5 years of experience in managing paid and organic social media campaigns, preferably within a pharmaceutical or health & wellness agency.
• Demonstrated managerial experience with the ability to mentor and guide junior staff.
• Direct experience in the pharmaceutical industry, with a solid understanding of the regulatory environment and Medical Legal and Regulatory (MLR) submissions.
• Expert-level proficiency in Meta Ads Manager is required; strong working knowledge of other major social platform ad managers is preferred.
• Strong working knowledge of MS Office, particularly Excel for data analysis and budget management, and PowerPoint for client presentations. Knowledge of social listening tools preferred.
• Exceptional analytical skills with the ability to assess complex performance data to guide the development of insights and actionable recommendations.
• Meticulous attention to detail and a proven ability to thoroughly and effectively QA campaigns, budget workbooks, and other client deliverables.
• Direct experience or interest in social media content strategy, including overseeing the development of engaging, social-first content for pharmaceutical clients.
• Excellent written and verbal communication skills, with the ability to articulate strategic concepts and performance results clearly to internal and external stakeholders.