Senior Social Media Manager (Buldak)

Responsibilities

• Platform Strategy and Content Execution
• Own strategy across TikTok, Instagram, YouTube, and other priority channels, defining each platform's audience, role, content mix, and objectives.
• Translate brand priorities, launches, and cultural opportunities into social-first campaigns and publishing calendars. Coordinate briefs, approvals, and asset delivery with production and agency partners.
• Guide concepts, hooks, scripts, captions, and calls to action with clear creative feedback. Create, adapt, and publish content when needed, maintaining Buldak's voice and platform relevance.
• Community Strategy and UGC
• Set community engagement priorities, response guidelines, participation goals, and escalation protocols. Coach the Community Manager and review results to improve engagement.
• Develop UGC challenges and activations that motivate fans to create, share, and participate. Review active programs and refine prompts, mechanics, calls to action, and community support to address participation barriers.
• Use social listening and audience feedback to shape content and identify opportunities. Coordinate permissions for approved reuse of fan content.
• Social to Website Measurement
• Build full-funnel journeys with website, ecommerce, and media teams, connecting social content to participation, product discovery, and purchase. Align creative and calls to action to each stage to support trial and household penetration.

Requirements

• 5+ years of relevant experience in social media, digital marketing, or social-first content for consumer-facing brands.
• Proven direct-report management experience, including setting priorities, coaching performance, and ensuring consistent delivery.
• Demonstrated ownership of social campaigns from strategy and briefing through execution, analysis, and optimization.
• Strong understanding of TikTok, Instagram, YouTube, audience behavior, and platform-specific creative with sound cultural and brand judgment.
• Experience developing UGC and community engagement programs, with examples of improving participation and results.
• Strong reporting and analytical skills, with working knowledge of pixels, conversion events, UTM tracking, and GA4. Ability to validate data, build dashboards, and translate findings into solutions and measurable business outcomes.
• Understanding of organic-to-paid integration and how creative supports awareness, consideration, trial, and repeat purchase while maintaining brand integrity.
• Excellent copywriting, creative briefing, project management, and stakeholder communication skills; practical editing experience with CapCut, Canva, or Adobe Creative Suite.

Preferred

• Experience in food and beverage, CPG, lifestyle, or entertainment; social commerce or ecommerce collaboration; and coordination with global or regional brand teams.

Benefits

• annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.