Responsibilities

• Lead the overall strategy around Social, Influencer, and Public Relations campaigns for assigned clients
• As needed, secure influencers and traditional journalists for specific client campaigns.
• Develop social strategy, content themes, and content calendar for both organic and paid social
• Create social playbooks that define our social strategy, content strategy, channel strategy, and creative approach per platform
• Create, execute and manage social media marketing plans that tightly align with the client marketing calendar
• Produce timely and engaging content optimized for the client’s platforms and audiences
• Test various social media tactics strategies to optimize for higher performance
• Keep current with advanced knowledge of industry trends for the agency
• Review data/metrics to optimize the performance

Requirements

• 5+ years hands-on experience implementing social media, PR and influencer strategies for an agency or in-house with a brand
• Verifiable examples of social media marketing, public relations and influencer expertise and successes
• Deep knowledge and understanding of all relevant social media channels including Facebook, Twitter, Instagram, YouTube, TikTok, and other emerging technologies
• Strong content creation and copywriting skills, and an instinct for stories that will make people take notice
• Experience with social analytics tools and social listening tools such as Hootsuite, Sprout Social, Brandwatch, etc. to understand performance to continually improve and optimize
• Passion for social media marketing with demonstrable experience setting and achieving KPIs related to social channels
• Restaurant, hotel, tourism, and spirits experience is a plus, but not required
• Works well in fast-paced, collaborative, and multi-discipline environments
• Ability to work with cross-functional teams
• A big fan of metrics, scaling, pivoting, and optimizing