Senior Social Media Analyst

Responsibilities

• Support our best-in-class client base by partnering with creative and strategy teams to provide insights that elevate their social media presence
• Track project KPIs and collaborate on a reporting roadmap that supports brand initiatives across priority social platforms
• Translate large datasets into actionable insights and present those findings across the organization to a variety of audiences
• Own measurement systems for your clients including managing data collection and recommending opportunities for additional streamlining

Requirements

• 4+ years of experience doing social media reporting and insights, preferably on campaigns that have integrated influencer marketing or talent partnerships
• Advanced experience with Excel
• Experience working in social media data, with an understanding of social performance metrics with the ability to identify why content is/isn’t successful
• Experience collaborating with multiple work streams to build internal and competitive benchmarks
• Experience collaborating and presenting your insights to leadership
• Experience working in social media monitoring tools, social media management tools, and social listening tools (CreatorIQ, Sprinklr, Meltwater, Brandwatch, ListenFirst etc.)
• Experience working with data visualization and presentation software (PowerPoint, Google Slides, Looker Studio, Tableau, Keynote etc.)
• Written and verbal communication skills, with the ability to build strong relationships (both internally and with clients)
• Ability to conduct high level analysis and provide insights in a consumable format that provides creative and strategy teams with actionable next steps
• Has a finger on the pulse of emerging social trends and platforms, and can think critically about how to implement those best practices for our clients