Senior SMC Marketing Specialist (Paid Media)

Responsibilities

• Set up, execute and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD.
• Monitor campaigns daily, manage budgets and recommend improvements to targeting, bidding and spend.
• Execute A/B experiments across audiences, creative, formats and platform features to improve performance.
• Partner with Content, Design, Lifecycle Marketing and BD to connect paid campaigns with relevant creative, retargeting and follow-up.
• Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization.
• Produce weekly performance reports covering qualified accounts, completed BD meetings, pipeline and campaign efficiency.
• Use attribution, incrementality testing, ROAS and marginal ROAS to guide optimization and investment recommendations.
• Identify opportunities for market and platform expansion, including tests across emerging channels.
• Stay current on industry trends, technical updates and best practices.

Requirements

• Strong hands-on campaign setup, audience targeting, budget management and optimization skills.
• Understanding of CAPI, conversion signals and measurement, with the ability to explain results and recommend changes.
• Strong understanding of digital marketing principles, techniques, and best practices, as well as digital marketing KPIs
• Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Ability to adapt to changing priorities and comfort with ambiguity
• Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns, projects, etc., simultaneously
• Effective communication and collaboration skills, with the ability to work cross-functionally
• Creative thinking and problem-solving abilities to drive continuous improvement and innovation in digital marketing strategies and tactics
• Proven track record of driving results and achieving performance goals through digital media initiatives
• Advanced understanding and strong familiarity with ads platforms including Google, Meta, TikTok, Snapchat, and LinkedIn

Preferred

• Experience in B2B marketing
• Experience executing global digital media campaigns
• Familiarity with conversion tracking and tag management
• Passion for change, Snapchat, and creativity!

Benefits

• Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!