Senior Shopper Marketing Manager

Walnut Creek, CA (Hybrid)

$160K/yr – $195K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive shopper insights strategy and enable sales with data-driven narratives across channels.

  • Own the multi-year Shopper Insights agenda and translate insights into action for distribution and growth
  • Must-have: 7+ years in insights with shopper/retailer-facing experience
  • Standout: cross-functional storytelling and education to embed shopper thinking in sales

Job Description

Drive shopper insights strategy and enable sales with data-driven narratives across channels.

  • Own the multi-year Shopper Insights agenda and translate insights into action for distribution and growth
  • Identify high-value opportunities across channels and retailers by synthesizing primary research, panel data, and syndicated sources
  • Translate shopper behavior into clear commercial implications that drive distribution, velocity, and basket expansion
  • Serve as a category thought leader, elevating Kinder’s credibility with retail partners through insight-led selling
  • Integrate diverse data streams (primary research, shopper panel, syndicated, and retailer data as needed) into cohesive, action-oriented narratives
  • Establish frameworks and standardized approaches for Shopper Journey mapping, segmentation, and opportunity sizing
  • Build scalable tools and ways of working that embed shopper thinking into the Sales organization
  • Champion disciplined, hypothesis-led analytics that move beyond diagnosis to business opportunities to test and learn
  • Craft stakeholder-ready, insight-driven stories that drive clarity and inspire action among senior leaders and decision-makers

Requirements

  • 7+ years progressive experience working in an insights capacity; shopper / retailer-facing experience a must
  • Deep fluency in shopper panel (Numerator preferred), syndicated and retailer data
  • Demonstrated success translating insights into measurable commercial impact
  • Experience designing and leading large-scale research initiatives and managing agency partners
  • Strong retail and business acumen with ability to identify opportunities that drive growth in a retail environment
  • Bachelor's Degree in a related field required

Preferred

  • MBA preferred
  • Numerator shopper panel familiarity preferred
  • CPG experience preferred
  • Experience with shopper/retailer-facing roles preferred

Benefits

  • We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave.
  • Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.
  • We believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance.
Kinder's Premium Quality Seasonings & Sauces logo

Kinder's Premium Quality Seasonings & Sauces

In 1946, World War II Navy veteran John Kinder started his own butcher shop in a small storefront in San Pablo, California. Over the next seven decades, John built a reputation for commitment to quality, family service, and amazing flavors. At the age of 90, he was still showing up first and helping customers find quality ingredients to make clean, delicious meals for family and friends. At Kinder’s, we carry on Grandpa John’s legacy by offering the best tasting seasonings, rubs, marinades and sauces in the market. We are growing fast and our products are available at national retailers including Costco, Albertsons, Sam’s Club and Walmart.

Founded in 1946
Walnut Creek, California, USA
254 employees (38 in marketing)

Traffic Signals

Monthly Visitors
185.3K
Traffic Source Mix
Search
61.7%
Direct
34%
Referral
2.7%
Social
1.3%
Paid
0.3%

Headcount Trend

Current headcount: ~257

Marketing Team

Marketing Team Size
31 (12% of company)
Median Career Experience
18 years
Median Tenure
6.3 years