UniGroup, C.A.

Senior SEO & Web Specialist

Fenton, MO (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive and own UniGroup’s SEO and GEO strategy across brands to grow organic visibility through content and on-page optimization.

  • Must-have: 5+ years in SEO/digital marketing with hands-on CMS (WordPress) experience
  • Standout: Cross-functional coordination across Marketing, IT, Sales, and Operations to implement scalable content plans

Job Description

  • Define and execute SEO and GEO strategy across all UniGroup-owned brands and digital properties
  • Establish priorities, performance goals, and execution plans with a strong emphasis on content and on-page optimization
  • Monitor search algorithm updates, SEO trends, and AI-driven discovery changes to inform strategy
  • Identify growth opportunities by analyzing user intent, search behavior, and content performance
  • Develop and execute SEO-driven content plans aligned to user intent, customer journey stages, brand standards, and operational considerations
  • Create SEO- and GEO-informed content outlines, templates, and briefs
  • Write, edit, and optimize web content as needed to support priority initiatives
  • Lead content refresh and optimization efforts based on performance data, keyword trends, and evolving user intent
  • Build, update, and maintain website pages using WordPress with Gutenberg block-based editing
  • Leverage reusable blocks and patterns to ensure scalable, consistent content execution
  • Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent relevant experience
  • 5+ years of experience in SEO, web content management, or digital marketing roles
  • Demonstrated ownership of SEO strategy combined with hands-on CMS execution
  • Strong hands-on experience with WordPress, including Gutenberg blocks and reusable patterns
  • Deep understanding of SEO fundamentals, search intent, and content optimization best practices
  • Familiarity with Generative Engine Optimization and AI-driven search behaviors
  • Experience collaborating with cross-functional teams including Marketing, IT, Sales, Operations, and business leaders
  • Strong analytical skills with the ability to translate performance data into actionable recommendations
  • Highly organized and comfortable operating in a fast-paced, multi-brand environment
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and paid holidays
  • Hybrid work flexibility
  • Paid parental and family leave
  • Employee assistance and wellness programs