Responsibilities

• Build: technical WordPress (custom PHP templates, ACF blocks, staging to production with rollback plans), Shopify PDP and checkout, hand-coded HTML/CSS/JS landing pages, and scaled page programs such as 55+ local city pages on custom templates.
• Experiment: the full test lifecycle, from hypothesis and variant build through QA, GA4 wiring, statistical rigor and readout. Our largest accounts run two to four tests a month, and some expect a new variant weekly.
• Measure: GA4 event design, GTM governance at scale (one recent engagement involved auditing 400+ tags and removing 52), Search Console, and reporting automation.
• Rank: technical SEO including crawls, redirects, canonicals and Core Web Vitals; on-page at volume; schema and entity cleanup; and local SEO across 60+ Google Business Profiles.
• Get cited: visibility and citation strategy inside ChatGPT, Claude, Gemini and AI Overviews, tracked as a client-facing KPI.

Requirements

• 5+ years across web development, CRO and SEO, with real depth in at least three rather than one plus exposure
• Agency or multi-client background; you have juggled four or more accounts and stayed client-facing
• WordPress at a technical level, not just as an editor
• VWO or Optimizely, plus a heatmap or session-recording tool
• GA4 and GTM ownership, including cleaning up an inherited mess
• Technical SEO wins you can walk through with numbers
• An AI-native working style. We build audits, decks, designs and pages with Claude and Claude Code
• Figma fluency and a weekly shipping habit with documented QA

Preferred

• hands-on GEO/AEO work or a clear point of view on how it differs from traditional SEO; telecom or ISP, DTC subscription, healthcare or home services experience; Semrush, Ahrefs or Screaming Frog.