Responsibilities

• Define and execute SEO and GEO strategy across UniGroup brands and digital properties
• Establish priorities, performance goals, and execution plans with emphasis on content and on-page optimization
• Monitor search algorithm updates, SEO trends, and AI-driven discovery changes to inform strategy
• Identify growth opportunities by analyzing user intent, search behavior, and content performance
• Develop and execute SEO-driven content plans aligned to user intent, journey stages, brand standards, and operational considerations
• Create SEO- and GEO-informed content outlines, templates, and briefs
• Write, edit, and optimize web content as needed to support priority initiatives
• Lead content refresh and optimization efforts based on performance data, keyword trends, and evolving user intent
• Build, update, and maintain website pages using WordPress with Gutenberg block-based editing
• Leverage reusable blocks and patterns to ensure scalable, consistent content execution
• Ensure content implementation aligns with SEO, GEO, accessibility, UX, and brand standards
• Partner with Sales, Operations, and business owners to ensure content accurately reflects services, capabilities, and market realities
• Support go-to-market initiatives, campaigns, and priority programs with SEO- and content-aligned web execution
• Serve as a central point of coordination for SEO and content inputs across cross-functional initiatives
• Surface recommendations related to technical SEO, site performance, and accessibility based on content and search analysis
• Partner with Marketing Technology and IT on site architecture, metadata, internal linking, schema, and site enhancements
• Support site updates, migrations, and template changes by providing SEO and content requirements and validation
• Monitor SEO and content performance using tools such as Google Analytics, Google Search Console, and enterprise SEO platforms
• Track KPIs including traffic quality, rankings, engagement, AI visibility, and conversion performance
• Translate insights into prioritized recommendations for ongoing optimization

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent relevant experience
• 5+ years of experience in SEO, web content management, or digital marketing roles
• Demonstrated ownership of SEO strategy combined with hands-on CMS execution

Nice To Have

• Strong hands-on experience with WordPress, including Gutenberg blocks and reusable patterns
• Deep understanding of SEO fundamentals, search intent, and content optimization best practices
• Familiarity with Generative Engine Optimization and AI-driven search behaviors
• Experience collaborating with cross-functional teams including Marketing, IT, Sales, Operations, and business leaders
• Strong analytical skills with the ability to translate performance data into actionable recommendations
• Highly organized and comfortable operating in a fast-paced, multi-brand environment

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and paid holidays
• Hybrid work flexibility
• Paid parental and family leave
• Employee assistance and wellness programs