Responsibilities

• Own SEO strategy and execution for assigned clients, with accountability for KPIs including SERP visibility, organic traffic, and organic conversions
• Develop and maintain SEO roadmaps that balance technical improvements, content opportunity, and authority building
• Translate business goals into scalable, search-first strategies that drive long-term growth
• Lead keyword and search intent research to inform content strategy, site architecture, and on-page optimization
• Incorporate AI-informed workflows into keyword research, content planning, and performance analysis while maintaining SEO best practices
• Create and own SEO-driven content that aligns with user needs, brand voice, and conversion goals.
• Lead technical SEO efforts including site structure, crawlability, indexation, schema, and Core Web Vitals
• Collaborate with development teams to ensure SEO best practices are implemented correctly and efficiently
• Identify and prioritize technical opportunities that improve performance, visibility, and user experience
• Define SEO success metrics and measure performance beyond rankings, focusing on traffic quality and conversion impact

Requirements

• 5+ years of hands-on SEO experience , with ownership of strategy and measurable organic performance
• Strong analytical and communication skills, with the ability to solve complex problems and clearly articulate solutions
• Deep understanding of keyword intent, content strategy, and on-page SEO fundamentals
• Strong technical SEO experience , including schema, Core Web Vitals, site architecture, crawlability, and indexation
• Experience using SEO tools such as Moz, Ahrefs, SEMrush, SpyFu, Sitebulb, Google Search Console , and similar platforms
• Experience leveraging AI-driven tools or workflows for content ideation, optimization, or analysis
• Familiarity with GA4, Google Tag Manager, and Looker Studio
• Experience working across both B2C and B2B client
• Highly organized, detail-oriented, and comfortable managing multiple priorities
• Passion for SEO evolution, emerging technology, and continuous learning

Preferred

• Experience working in WordPress or other open-source CMS platforms
• Experience with email marketing platforms (HubSpot, Mailchimp, Marketo, Listrak, etc.)
• Experience collaborating with paid media and CRO efforts to support integrated growth strategies
• Meta Advertising and Google Ads experience (a major plus)