Senior SEO Planner

Responsibilities

• Day-to-day tasks include, but are not limited to: Title tag, Meta Description and alt text analysis and recommendations, competitive website insights, backlink audits, url redirect matrices, and health checks. Technical skills would also include experience in XML sitemap review, robots file creation, and schema markup
• Conduct regular check-ins with the Search Supervisor to report on deliverables & performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based SEO strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze performance and derive insights and strategic recommendations to improve KPIs and results.
• Listen and stay engaged with relevant healthcare discussions about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions
• Stay current on pharmaceutical and healthcare content regulations and restrictions across branded and unbranded content, ensuring all recommendations are compliant by design

Requirements

• Bachelor’s degree in Marketing, Data Science, or a related field
• 3+ years' experience in SEO baseline functions to support client goals and KPIs
• Pharmaceutical experience required
• Strong in-platform experience across major SEO platforms including (but not limited to): Screaming Frog, Google Search Console, SEMRush
• Exposure to AEO/GEO or AI-search visibility a plus
• Proven track record of successfully managing multiple projects with quick turnaround times
• Strong time management skills required
• Works well independently and collaborates with other teams