Responsibilities

• Own organic search strategy across the portfolio or partner sites and AllCampus corporate sites, setting clear and defensible strategic priorities.
• Translate SEO performance into business impact, including qualified leads, pipeline contribution, and enrollment-supporting outcomes, so non-SEO stakeholders can understand and act on the channel’s value.
• Develop and maintain organic channel forecasts tied to enrollment cycle pacing, connecting projected traffic and keyword trajectory to inquiry volume targets and pipeline contribution. Use CRM data to identify deviations in performance and communicate proactively to act on opportunities and mitigate risks.
• Monitor the organic search competitive landscape across the partner portfolio, tracking competitor keyword positioning, content strategies, SERP changes, and domain authority trends, and translate those insights into proactive adjustments that protect and grow partner visibility.
• Develop persuasive business cases for foundational and advanced SEO services with internal leadership and partners, and support new business pitches, contract renewals, and expanded scope conversations by translating organic performance data and competitive positioning into compelling storytelling.
• Lead organic visibility strategy across AI-search, including Google AI Overviews, answer engines, and LLM platforms; developing AEO approaches that improve presence in featured snippets, ‘People Also Ask’ boxes, and other answer-oriented SERP features, with a focus on positioning partner content as a trusted source.
• Ensure structured data and schema markup strategies, including FAQ, HowTo, Article, and Organization schemas, are applied across partner sites to strengthen readability and AI content comprehension, while monitoring how zero-click behavior is reshaping organic performance and proactively framing success metrics as the search landscape evolves.
• Report on SEO channel effectiveness using web analytics and SEO platform data, including how performance is evolving across AI-driven search, and communicate findings to internal stakeholders and partners.
• Collaborate closely with Content, Design, Analytics, PPC, Product, Engineering, Partner Success, and leadership teams to align SEO recommendations with business priorities and keep initiatives on time and on target.
• This position supervises multiple levels of SEO specialists and is responsible for the coaching and mentoring of direct reports. Experience with goal setting, performance reviews, tech stack management, and capacity management is essential.

Requirements

• Must have a minimum of 10 years of SEO experience with at least 4 years in a related managerial role, with a focus on hiring, training, nurturing, and supporting all levels of a team.
• Must have, at minimum, a 4-year degree from an accredited institution. A focus in IT, design, marketing, statistics, or math is preferred, but not required.
• Experience managing team financial planning, staffing plans, hiring plans, and resource mapping is ideal, but not required.
• Ability to develop and present a persuasive argument for foundational and advanced SEO services, including the evolving value of AI search optimization.
• Expert-level understanding of search engine functionality, best-practice SEO strategy and methodology, and a nuanced understanding of recent and historical changes in the industry, including the shift toward AI-generated search experiences.
• Demonstrated familiarity with AEO, AIO, and LLM citation optimization principles; ability to develop strategies that improve brand presence across AI-powered answer platforms such as Google AI Overviews, ChatGPT, and Perplexity.

Benefits

• https://www.allcampus.com/online-benefits-brochure/