Responsibilities

• Oversee The Zebra’s data-driven SEO landing pages, using original data and creating content that is educational and encourages consumers to use our insurance comparison product.
• Ideate, generate, edit, and publish SEO content at scale with the goal of driving organic traffic and revenue, supporting other marketing channels and link building initiatives
• Relay their knowledge of the insurance industry, pricing data and SEO to team members and help foster their growth and skills in these areas by training junior team members and contractors.
• Apply learnings from competitive intelligence analyses and content audits to The Zebra’s content and/or optimization processes.
• Monitor and stay ahead of Google, SEO developments, competitors, and industry trends to identify opportunities for improvement.
• Create detailed content briefs and blueprints for contractors and freelance writers, ensuring consistent quality and alignment with SEO and brand standards
• Optimize content for user intent and search journey—balancing keyword targeting with readability, page structure, and conversion paths
• Lead and support content projects within the team's scope, and assist with process improvements for streamlining workflows
• Collaborate cross-functionally with product, design, and analytics teams to ensure content supports broader business goals

Requirements

• 3+ years of hands-on SEO experience with a focus on content strategy (agency or in-house)
• Ability to analyze performance data and communicate clear, actionable recommendations
• Basic understanding of basic HTML, JavaScript and CSS
• Demonstrated experience optimizing content for both search performance and user experience
• Understanding of E-E-A-T principles, especially as they apply to YMYL content
• Proficiency with Google Search Console and SEO tools such as seoClarity and Screaming Frog
• Strong writing and communication skills

Preferred

• Experience in insurance, fintech, or other regulated/YMYL industries
• Experience managing contractors or freelance writers at scale
• Familiarity with content optimization tools (Clearscope, MarketMuse, SurferSEO, or similar)
• Experience with AI optimization tracking and strategy creation.
• Comfortable wearing multiple hats and contributing across various facets of SEO
• Experience working closely with UX, product, or design teams

Benefits

• Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own!) Employee Resource Groups. Here are some other wonderful perks of working here:
• Competitive Compensation & Stock Option Offering
• Health, Dental, Vision & Disability Coverages
• HSA offering + employer contribution
• 401k plan + employer match
• Unlimited PTO (paid time off)+ the flexibility to enjoy it
• Paid Parental Leave Program
• Wellness perk ($100/month)
• Pet Adoption Reimbursement ($300/year)
• Learning & Development Opportunities