Company overview

The Zebra is the nation’s leading car and home insurance comparison website. Since 2012, The Zebra has led the charge to bring transparency to the auto and home insurance industry – to make insurance black and white.The Zebra’s unique and powerful technology provides real-time rates and educational resources to inform consumers and help them find the coverage, service level, and pricing to suit their unique needs, while simultaneously helping insurance companies connect with the consumers they best serve in today’s digital world.Insurance in black & white.® Compare quotes from top insurance companies in seconds.
Founded in 2012
Austin, Texas, USA
289 employees (32 in marketing)
49% recommend to a friend
47% positive business outlook

Salaries

Help build salary transparency at The Zebra

Share your compensation anonymously to see full data.

Contribute

People

Hiring activity

Open marketing jobs over time

3 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.3% year over year

Funding

Total funding

$258.6M

Last raise

$2.1M

Series Unknown, 2 years ago

Funding history

Aug 2024

Venture Round The Zebra · $2.1M

Jan 2022

Venture Round The Zebra

Apr 2021

Series D The Zebra · $150M

Feb 2020

Series C The Zebra · $43.5M

Sep 2017

Series B The Zebra · $40M

Jan 2016

Series A The Zebra · $17M

Audience

Monthly website visitors
2.6M
Month over month+20.7%
Quarter over quarter+0.6%
Top sourceSearch (59.2%)
Ad budget per month$8.4M
Average search rank40.2
Traffic source mix
Search
59.2%
Direct
33%
Referral
5.4%
Paid referral
1.9%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

10.5K

12-mo growth

+11.8%

Monthly growth

+2.6%

News

Links