Responsibilities

• Content & Brand Leadership Own Elite's content strategy and publishing calendar. See and utilize opportunities to market such as holidays, company events, industry events, and speaking engagements. Produce engaging content that builds trust, grows our audience, and generates qualified leads. Leverage social media (Facebook, Insta, YouTube, TikTok, LinkedIn), email, video, landing pages, blogs, and promotional materials. Repurpose podcasts, coaching calls, client success stories, books, webinars, and events into high-value marketing content. Capture and utilize video content from leadership, coaches, clients, events, webinars, and training for engaging marketing assets. Maintain Elite's voice and brand across every platform. Capture stories that showcase the impact of Elite coaching. Keep Elite consistently visible through frequent, high-quality posting and sharing.
• Lead Generation & Campaign Execution Execute multichannel marketing campaigns that generate qualified leads and measurable revenue. Grow our email audience. Improve organic reach. Plan, manage, and optimize paid advertising campaigns, including budgets, targeting, cost per lead, conversion rates, and return on investment. Launch promotions. Support product launches and events. Test new ideas and marketing channels.
• Analytics & Performance Build dashboards that provide visibility into marketing performance. Track lead sources, campaign attribution, cost per lead, conversion rates, and marketing-generated revenue. Analyze campaign effectiveness and recommend where marketing dollars should be invested. Present marketing performance and insights to leadership. Continuously test, learn, and improve marketing effectiveness. Ensure marketing is never a "black box" by providing leadership with clear visibility into what's working, what's not, and where marketing investments should be made.
• Marketing Operations Manage HubSpot CRM and marketing automation. Build and optimize email campaigns, forms, and landing pages. Maintain audience segmentation, marketing lists, and campaign workflows. Leverage AI and emerging marketing technologies to improve efficiency and marketing effectiveness. Coordinate outside vendors, agencies, freelancers, and creative partners when appropriate. Maintain the marketing calendar and marketing assets.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Flexible schedule
• Free uniforms
• Home office stipend
• Opportunity for advancement
• Paid time off
• Training & development